BACKGROUND OF THE STUDY
The introduction of Structural Adjustment Programme (SAP) in Nigeria has resulted in so many changes. Among these changes are those that occurred in the food and beverage industry.
In this industry, some of the ma...
ABSTRACT
The aim of this study was to examine the factors that influence consumer preference of detergents in Enugu. The study specifically sought to answer research questions related to the influence of social and cultural, psychologi...
ABSTRACT
Although the Nigeria economy has been characterized; with importation of everything ranging from machinery to private consumption commodities, the above idea of consuming imported goods has led the writer too question the effectiveness o...
BACKGROUND OF THE STUDY
All over the world people and companies utilize advertising to good advantages in the keen competition encounter in word regional and local markets, business men are aided by the sales producing force of advertising.
No...
Abstract
Product packaging is an important part of product development and planning which relate to the design of a products container or wrapper, whose purpose is both to protect the item and to enhance its value to the customer. The research stated the problems associ...
ABSTRACT
Rice is a staple food in Nigeria with consumer preference for imported varieties due to good quality. Ofada rice (OS6) is a local variety characterised with unpleasant smell and unappealing appearance. Previous researches to improve Ofada rice quality have not satisfactorily so...
Background Of The Study
Due to the growth of brands in many categories, fast-moving consumer goods (FMCG) in Nigeria are in a condition of hyper-competition. Utilizing consumer sales promotion to distinguish one's offer has become the norm. The budg...
Background of the study
Nigeria, as a developing nation, faces a myriad of challenges in maintaining public health standards amidst a growing population and evolving consumer trends. Among these challenges, the regulation of consumable goods, par...